Website Modernisation
Opengro

Our work

Real problems. Working systems.

A selection of the businesses, products and systems we are helping modernise, connect and build.

Different contexts. Same approach: understand the constraint, build what matters and learn from what happens.

Talk to usSee our approach

Featured

What the work looks like.

Eezipay

Modernising the growth infrastructure behind a fintech platform.

Website ModernisationMarketing SystemsStrategyDigital Growth
Starting point
Working with Leanne and the Eezipay team. Eezipay had real traction in a difficult market, but growth was heavily dependent on founder-led sales and fragmented marketing.
The work
We work across digital marketing, SEO, social, website, proposals, sales development, institutional communication and ongoing strategic input.
The work has increasingly included modernising digital systems, strengthening the website and improving how marketing and sales fit together.
Current direction
A clearer growth system, stronger digital infrastructure and a more deliberate path toward scalable institutional growth. The latest step is a new Eezipay website, rebuilt in React and launching soon.

Eezipay · The website over time

The design was right. The platform kept breaking.

Three versions of the same brand. The original did its job. The WordPress rebuild got the design broadly right, but kept breaking. The new site carries that same design onto modern technology.

01Original
Eezipay website: Original
Where it started: a simple website doing its job.
02The WordPress era
Eezipay website: The WordPress era
The design was broadly right, but the platform kept breaking.
03New React site
Eezipay website: New React site
Same brand, rebuilt in React on modern infrastructure. Launching soon.

Instead of patching the old platform again, the brand and the content were kept and the technology underneath was modernised. The new Eezipay site is React, built with modern AI-assisted tooling, and launches soon.

How we build

The new site taking shape in the editor.

Content, support journeys and site structure were refined as we went, by describing what was needed and reviewing the result, rather than waiting on a development queue.

The new Eezipay React website being refined in a modern build environment

Selected work

Different problems. Different builds.

Kastelo

Building a more connected digital acquisition system.

Marketing SystemsDigital Growth
Who
Working with Thys and the Kastelo team.
Starting point
Following a major shift in the business model, Kastelo needed a more structured and consistent way to reach the market.
Work
Research, SEO, paid acquisition and the foundations of a more deliberate digital marketing system.
Current direction
A more structured approach to customer acquisition and a clearer digital growth engine.
SiteFoxSiteFox

Turning AI capability into a market-ready product.

AISoftware + ProductsProduct Strategy
Who
Working with Jono and the founders behind the technology.
Starting point
The underlying AI technology was strong, but the use case, positioning and path to deployment needed refinement.
Work
Refining the product, sharpening the use case and positioning, and preparing it for real-world deployment.
Current direction
Moving from technical capability toward a clearer, usable product proposition.
Goldyn

Putting people back in the driver's seat of their own health.

Software + ProductsAIHealthtech
Who
Building Goldyn with Nic.
Starting point
Most people feel like passengers in their own health: results arrive with no explanation, and nothing is recorded between appointments.
Work
Building a personal health app with voice check-ins, plain-language explanations of blood results, and one-page summaries people can take to their doctor.
Current direction
In alpha, with a practitioner workspace that turns daily check-ins into better consultations.
8Square Growth

Turning a growth idea into something businesses can actually use.

Software + ProductsSystemsProductisation
Who
Working with Eoin and the team behind the growth concept.
Starting point
The opportunity was clear, but it needed to be translated into something practical and usable.
Work
Developing pitches, prototypes and structured growth and dashboard concepts for the Irish market.
Current direction
A more tangible and productisable way of bringing growth thinking and visibility into businesses.
AAA Travel

Running a travel business on one connected system.

ClickJetMarketing SystemsAI + Automation
Who
Working with Watze and the AAA Travel team.
Starting point
Client relationships, newsletters, sales communication and the website were spread across disconnected tools.
Work
Rolled out the full ClickJet suite: CRM, newsletters, an AI-built website and joined-up sales communication.
Current direction
One platform running the day-to-day, from first enquiry to repeat booking.

Earlier work

DealersOnline

Removing a delivery bottleneck through a flexible capacity model.

Starting point. Demand was outpacing the team's ability to deliver.

Work. Helped source and evaluate additional development capability and shape a more flexible resourcing model.

Direction. A stronger approach to capacity and delivery.

The people behind the work

Real people. Real businesses. Working systems.

Every project on this page is a working relationship with the person building the business. That is where the work actually happens.

Leanne

Leanne

Eezipay

Building a scalable fintech platform for schools and institutions.

Thys

Thys

Kastelo

Leading a team building financial products in a shifting environment.

Jono

Jono

SiteFox

Turning a powerful AI technology into a product with a market.

Nic

Nic

Goldyn

Building a personal health app that turns daily check-ins into better doctor visits.

Eoin

Eoin

8Square Growth

Bringing structured growth thinking and data visibility to Irish businesses.

Gareth

Gareth

DealersOnline

Unblocking delivery for a lead developer with more demand than capacity.

Watze

Watze

AAA Travel

Running CRM, newsletters, the website and sales communication on one connected platform.

What we're building

ClickJet

ClickJet

Building AI-enabled digital infrastructure for smaller businesses.

In active development
SoftwareAIWebsite ModernisationMarketing SystemsAutomation

ClickJet is an AI-enabled platform being developed through Opengro.

It brings together modern websites, lead management, customer communication, reviews and automation in a simpler environment designed around how smaller businesses actually work.

It also gives us a live environment in which to test new approaches to AI-enabled websites, connected marketing systems and business automation.

Explore ClickJet
01

Modern websites

AI-enabled websites and landing pages that are easier to create and evolve.

02

Leads

Capture and manage enquiries in one place.

03

Communication

Connect customer conversations and follow-up.

04

Automation

Reduce repetitive work and build practical workflows around real business needs.

Modernisation

Moving businesses onto better website technology.

Placeholder: approved cases added as projects launch

Client

[Name]

Before

[Existing website technology / challenge]

Approach

[Recreate / redesign / hybrid migration]

After

[Modern platform / workflow / capability]

The pattern

The technology changes. The pattern doesn't.

01

Clarity replaces assumption

Understand what is actually happening before choosing a solution.

02

Focus replaces complexity

Work on the change that creates the most leverage first.

03

Working systems replace slide decks

Build something real enough to use, test or learn from.

04

Signal shapes what happens next

Use real-world evidence to decide what to improve, expand or stop.

Areas of work

The work increasingly sits across four connected areas.

Website Modernisation

Modern websites built on better technology and easier workflows.

Explore

Marketing Systems

Connected lead, communication, CRM and reporting infrastructure.

Explore

AI + Automation

Practical AI and automation around real business bottlenecks.

Explore

Software + Products

Internal tools, prototypes, applications and new digital products.

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Next

What are you trying to modernise, connect or build?

If something in the business feels more manual, fragmented or technically constrained than it should, we can help work out what is actually getting in the way and what a better system could look like.

Book a Clarity CallExplore what we do