Website Modernisation
We help established businesses move from traditional website systems to modern, AI-enabled technology that is easier to manage, easier to evolve and better suited to how marketing teams work today.
Recreate what already works. Redesign where it makes sense. Modernise the technology underneath.
Before
Illustrative
The old model
Marketing teams can launch campaigns, build email sequences, change messaging, run ads and automate customer journeys.
But the moment they need to make a meaningful change to the website, everything often slows down.
Traditional website systems can depend on themes, plugins, page builders, custom code and specialist knowledge. What looks like a simple change can quickly become a development task.
The website is one of marketing's most important tools, yet it has historically been one of the hardest for marketers to control.
The shift
A new generation of AI-enabled website technology is changing the relationship between businesses and their websites.
Instead of learning how a CMS works, teams can increasingly describe what they want to change.
After
Illustrative
The important change is not simply faster development.
It is that the website becomes much more accessible to the people responsible for marketing, communication and growth.
Your options
Use modern AI-enabled technology for landing pages, campaign pages or new digital experiences while the existing website remains in place.
Best for
Businesses that want to test the technology before considering a larger migration.
Rebuild the current website on newer technology while keeping the existing structure, content and visual identity largely intact.
Best for
Businesses that like what they already have but want a more modern technical foundation and easier editing.
Use the migration as an opportunity to improve the visual design, structure, content and user experience.
Best for
Businesses whose technology and design both need modernising.
The benefits
Describe the page, section or change you need and use AI to help create it.
Launch pages, campaigns and updates without putting every change into a development queue.
Move onto newer web technology designed for performance, responsiveness and continued development.
Integrate the website with CRM, lead management, communication, automation and other business systems as requirements grow.
How we work
Opengro is not tied to a single website builder, CMS or development platform.
For some businesses, a lightweight AI-enabled platform is enough. For larger or more complex organisations, a more flexible modern development stack may make sense.
We first look at:
Then we recommend the most appropriate approach.
The goal is not to move you onto our favourite tool. The goal is to give the business a website that fits how it actually needs to work.
The process
Understand the current website, structure, content, technology, integrations and pain points.
Define the right migration approach, platform and architecture.
Rebuild the website while preserving what works and improving what doesn't.
Set up forms, analytics, CRM, lead flows, automation and other required integrations.
Test, migrate, redirect and move the new website onto the live domain.
In practice
Client
Eezipay · The website over time
01
Original
The first Eezipay website.
02
The WordPress era
The design was broadly right, but the platform kept breaking.
03
New React site
Same brand, modern technology underneath. Launching soon.
Not ready to migrate?
A business can begin with a single landing page, campaign experience or new section built on modern technology.
This gives the team a chance to work with the new approach before deciding whether a broader website migration makes sense.
Start with a smaller projectQuestions
No. Many businesses start by building new landing or campaign pages alongside the current site. A full migration only makes sense when the business case is there.
For most everyday changes, yes. Content, layouts, new pages and campaign experiences become much more accessible. More complex work may still need technical support.
Yes. We can recreate the existing website on newer technology so it looks and feels familiar to your customers.
Yes. A migration can be a good moment to improve design, structure, content and user experience. We help you decide how far to go.
Existing content can usually be moved across. We plan what to migrate, what to improve and what to retire.
We map existing URLs, set up redirects and carry across metadata so search visibility is protected through the move.
No. WordPress is common and works well for many businesses. We also work with other traditional platforms, page builders and custom systems.
In most cases, yes. Websites can connect to CRM, lead management, email, communication and automation tools, depending on what you already use.
We are not tied to one platform. We work with a range of AI-enabled platforms and modern development stacks, and recommend what fits your business, team and plans.
Your business does. We agree ownership, access and hosting upfront so you are never locked in.
Developers may still be needed for more complex functionality, architecture or integrations. The difference is that everyday website evolution no longer needs to depend on a developer for every change.
Next step
We can start by reviewing your existing website, understanding how your team currently works with it, and showing you what a modernised approach could look like.
