Real people. Real progress.

Where they were

After a major shift in their business model, Kastelo needed a clearer and more consistent way to reach the market.

What we do together

Working with the CTO/CMO to develop their marketing and tech-enabled marketing approach: industry research, an SEO system, Google Ads, and the foundations of a new GTM engine.

Where they are

The team has a structured way to acquire and convert — less reactive, more deliberate, and easier to improve over time.

Where they were

Demand was outpacing what the team could deliver. Growth was throttled by capacity, not opportunity.

What we do together

Sourcing candidates on Upwork, running interviews with Gareth, helping evaluate fit, reporting back to management, and meeting regularly to work through the bottleneck and shape the way forward.

Where they are

Delivery is no longer the bottleneck. The business can take on the work it's been turning away.

Where they were

The technology was impressive. The product was real. But it wasn't yet packaged or positioned to sell.

What we do together

Refining the software so it's ready to go to market — sharpening the use case, tightening the positioning, and preparing it for real-world deployment.

Where they are

What was an engineering achievement is becoming a product with a market — clear, sellable, and ready to grow.

Where they were

The vision was broad and ambitious. The challenge was finding the smallest first thing worth building.

What we do together

Built a prototype and a product-discovery plan he can use to interview doctors directly — turning a wide vision into a focused wedge with real signal from the market.

Where they are

The vision has a starting line. The work is concrete, the priorities are clear, and momentum is building.

Where they were

The opportunity was clear, but it needed to be translated into something practical that businesses could actually adopt.

What we do together

Working with Eoin to create real client pitches, build prototypes, and define what can realistically be offered and productised in the Irish market — turning a strong instinct into a sellable shape.

Where they are

Clients have visibility they didn't have before, and a way of working that compounds over time.

Where they were

Local service businesses in South Africa are losing leads to slow follow-up and patchy systems — and most platforms are built for somewhere else.

What we do together

We're running ClickJet ourselves in the local market — Google Ads, an AI chatbot, contact capture, lead follow-up, and reporting — to learn first-hand what actually works for service businesses here.

Where they are

Everything we learn flows back into how we help others build inbound systems that fit their real context.